How Elon and Tesla Took a Page out of Apple's Playbook and Mastered the iPhone Effect!

Apple has always been known for its ability to create hype around its product launches, with people standing in line for hours and even days to get their hands on the latest iPhone or iPad. On the other hand, Tesla was the first to make electric cars "cool," and in doing so, they mastered the Apple effect. In this blog post, we will discuss how Tesla modeled its product launches after Apple and how this strategy has helped them stay ahead of the competition in an industry they didn't invent.

Tesla's Model S was the game-changer for electric cars. It was the first electric car that didn't look dull, slow, and tedious. However, the genius of Tesla's strategy lies in how it managed to create a culture around its brand that is similar to what Apple has done with its own products. The company's focus on sleek design and innovative technology has captured the imagination of the public and other automakers alike.

One of the critical components of Tesla's strategy has been to focus on innovation. At the heart of the company is a commitment to pushing the boundaries of transportation technology, with updates and innovations being released regularly. Tesla's car designs are always sleek and futuristic, making people excited about the future of driving. Tesla cars are not just cars; they are experiences.

Another aspect of Tesla's strategy has been its ability to keep customers engaged by continually updating and upgrading its products. This approach has allowed Tesla to remain at the forefront of the electric car industry, with updates ranging from software integrations to battery upgrades. This also means that customers tend to stick with Tesla longer, as they know they'll always get the latest and greatest from the company.

Tesla has also excelled at creating buzz around new releases. Like Apple, the company creates anticipation in advance of new product launches, teasing people with hints of what's to come. The company's goal is to create excitement and anticipation in advance of product releases, resulting in more significant sales when the product finally arrives.

Finally, Tesla has mastered the art of customer loyalty. Through its focus on quality and innovation, the company has created a devoted fan base who are willing to stand by the company, especially when it comes to the sometimes-inevitable product recalls. By keeping the conversation focused on what's coming next, Tesla has managed to deflect attention away from negative issues and keep its fans excited about the future.

As we've seen, Tesla's approach to product launches and marketing has been influenced by Apple. By creating a culture around their brand, focusing on innovation, keeping their customers engaged with regular updates and upgrades, and creating buzz around new releases, they've been able to master the Apple effect. With a fan base that's as loyal as they come, Tesla is set to continue being a leader in the electric car industry for years to come. Most EV startups have followed a similar path, primarily due to bandwidth when just starting, but the legacies are counting on their iconic brands like Dodge or Jeep to carry 17 new programs.  The consumer can't keep up with 17 programs.  GM or Stellantis must be the brand you champion, and Hummer/Jeep is your option, not vice versa.  

Pic Credit Sexy Tesla Vehicles Tesla Energy